The Recombobulation Area is an award-winning weekly opinion column by veteran Milwaukee journalist Dan Shafer. Learn more about it here.
After more than 80 columns here at The Recombobulation Area, we realized that it was time for a new look.
The design you see here for our fancy, brand new logo was designed by none other than the lovely and talented Katie Shafer — yes, my wife! As I’ve mentioned before, The Recombobulation Area is truly a family affair.
With me being a writer and Katie being a designer, we’ve talked about merging these skills of ours on many occasions, and well, it finally happened.
This column, as you know, gets its name from the the post-security area at Milwaukee’s Mitchell Airport where one “recombobulates” (which is not a real word nor something that exists anywhere else in the world, making it basically perfect). Combining that with a bit of good ol’ fashioned newsprint is where we get our paper airplane-themed logo. It tilts a bit to the left, and the reason why should be pretty obvious to those of you familiar with this column by now.
Recombobulation Area set out with the goal of starting small, starting independently, and building one piece at a time. And we think what we’re building — all of us, together — is something pretty special. The political media landscape in Milwaukee and Wisconsin has been in real need of some recombobulation, and we hope that’s something we’ve been delivering to your inbox, every week. We want to keep growing, and this new look is yet another step in that growth.
And once again, we must remind you that The Recombobulation Area is 100% reader-funded, independent media, and paying subscribers make this effort possible. You can get started with just $5.
We need more bold, progressive, independent journalism in Wisconsin. Let’s keep building this thing, together.
Stay tuned for some more fun announcements this week, still to come…
Dan Shafer is a journalist from Milwaukee who writes and publishes The Recombobulation Area. He previously worked at Seattle Magazine, Seattle Business Magazine, the Milwaukee Business Journal, Milwaukee Magazine, and BizTimes Milwaukee. He’s also written for The Daily Beast, WisPolitics, and Milwaukee Record. He’s on Twitter at @DanRShafer.
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Follow Dan Shafer on Twitter at @DanRShafer